01
Start with the collection
Let the collection and visual language establish the product context before asking the customer to make a purchase decision.
Gate31
We designed a modern e-commerce experience for GATE31 — making it easier to discover collections, explore products and shop online.
Fashion · E-commerce experience
GATE31
GATE31
A digital fashion experience for a Russian clothing brand — built to make browsing collections, choosing products and buying feel simple.
01 / Overview
A clearer way to shop GATE31
GATE31 is a countryside hospitality concept built around private houses, different locations and different ways to get away. Our task was to turn that choice into a clear digital journey and build a booking system around it.
02 / Challenge
More products.
Less friction.
Customers are navigating collections, categories, product details, sizes and purchase actions. The interface had to keep the assortment easy to scan while making the path to a product and checkout obvious.
02
Make products easy to compare
Category, product, size and price information should stay visible while customers move through the assortment.
03
Keep purchase clear
The experience should make the final action obvious, with a direct path from product selection to cart and checkout.
03 / Product & interface
The interface starts with the product
The product is the main visual language. We used clean layouts, editorial imagery and clear product hierarchy to make the assortment feel consistent across desktop, mobile and purchase states.
How the shopping
experience works
The experience is built around three simple actions: discover the right collection, understand the product, then move directly to purchase.
01 / Discover
Find the right collection
Navigate categories and collections through clear visual hierarchy before opening individual product pages.
02 / Choose
Product, size, price
Keep product information, variants and the purchase action together so the customer can decide without losing context.
03 / Purchase
A purchase path with no dead ends
The final journey connects the product page, cart and checkout into one understandable sequence.
04 / E-commerce system
One clear action at every step
The interface keeps the shopping decision visible without overwhelming the customer. Categories, product details, variants and cart actions become one connected product flow.
05 / Outcome
A clearer way to shop online
We shaped the experience around the decisions that matter: what to explore, what to choose and how to complete the purchase.
Role UX/UI · Digital product design
Core task E-commerce experience
Platform Desktop + mobile
Brand GATE31
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Case reference · GATE31
Maureen Zehring
A digital store built
for modern fashion
We created a clean and intuitive shopping experience that brings collections, product discovery and checkout into one seamless journey.
From browsing to
the perfect choice
the perfect choice
We are a leading firm in providing quality and value to our customers. Each member of our team has at least 5 years of legal experience. We love what we do.
Our managers are always ready to answer your questions. You can call us during the weekends and at night. Also, you can visit our office for a personal consultation.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
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